Website Redesign

Switch Up Web completed a website redesign for Elf Shelf® Holiday Shop in 2012 updating to a brand new, fun and friendly look that was also reflected throughout the complete marketing package. The website design is bright and bold, but provides clear messaging to elementary school representatives who are looking for a holiday store that they can run in their school. Many of the competitive websites were confusing because they provided far too much information. The website is www.elfshelfholidayshop.com

In this site, Switch Up Web decided to create a “Quick Steps” approach using big numbers to help communicate how easy it is to order, set up and run a holiday store. Another consideration was that we needed to demonstrate diversity while ensuring that the site wasn’t all about Santa and holiday decorations. The website is national and needs to appeal to different demographics and school districts through the visuals. You can visit the website at www.elfshelfholidayshop.com